Lead Scoring
A point system that ranks your leads from 1-100 based on how likely they are to hire you and spend good money.
Full Definition
You assign points to leads based on factors like project budget, timeline, location, and how they found you. A homeowner calling about a $15,000 stamped concrete driveway with permits ready scores much higher than someone texting 'how much for concrete?' with no details.
For Contractors
Why It Matters
Instead of treating all leads equally, you focus your time on leads most likely to become $8,000+ jobs. If you're getting 30 leads per month at $42 each ($1,260 spent), scoring helps you spend 80% of your time on the 20% of leads that actually close, potentially doubling your close rate from 25% to 50%.
Real-World Example
A concrete contractor in Phoenix gets two leads in one day: Lead A is asking for a quote on a 500 sq ft stamped concrete patio, has a $12,000 budget, wants to start next month, and found them through a referral (scores 85/100). Lead B texts 'concrete prices?' with no other details (scores 15/100). The contractor calls Lead A within an hour and schedules an estimate, while Lead B gets a text response with basic info.
Common Mistakes
- -Calling every lead immediately instead of prioritizing high-scoring prospects first
- -Not tracking which lead sources consistently produce higher-scoring leads
- -Making the scoring system too complicated with 20+ factors instead of focusing on 4-5 key indicators
- -Never updating scores based on follow-up conversations or new information from prospects
What to Do
Create a simple 1-10 scoring system this week using these four factors: project budget (1-3 points), timeline urgency (1-3 points), lead source quality (1-2 points), and completeness of initial inquiry (1-2 points). Score your last 20 leads and see which ones actually hired you — adjust your scoring accordingly.
LeadFlowGod automatically scores your leads based on project details, budget indicators, and source quality, so you know which prospects to call first every morning.
LeadFlowGod finds exclusive leads from social media and delivers them scored and ready to close. 7-day free trial, no credit card required.