Retargeting (Remarketing)
Showing ads to people who already visited your website but left without calling or filling out a form — like following up with prospects who picked up your business card but haven't called yet.
Full Definition
When someone visits your concrete contractor website and leaves without contacting you, retargeting lets you show them your ads on other websites they visit, keeping your business top-of-mind. It's like having your truck driving past their house every day until they're ready to start their driveway project.
For Contractors
Why It Matters
Only 2-3% of website visitors contact you on their first visit, meaning 97% leave without calling. Retargeting brings back 15-25% of those lost prospects, potentially doubling your website's lead generation without paying for new traffic. For a concrete contractor getting 200 website visitors monthly, that's 20-40 extra leads worth $160,000-$320,000 in potential jobs.
Real-World Example
A concrete contractor in Phoenix gets 150 website visitors monthly from Google Ads but only 4 leads (2.7% conversion). He sets up retargeting ads for $300/month targeting those 146 people who didn't call. Over 30 days, retargeting brings back 22 additional visitors, generating 3 more leads. His total monthly leads jump from 4 to 7 (75% increase) for just $300 extra spend, lowering his cost per lead from $750 to $514.
Common Mistakes
- -Retargeting everyone who visits your site instead of segmenting by service pages — someone who looked at decorative concrete pricing shouldn't see basic driveway ads
- -Running the same generic ad for months instead of changing creative every 2-3 weeks to avoid ad fatigue
- -Setting retargeting campaigns to run for 180 days when most concrete projects are decided within 30-60 days
- -Not excluding existing customers from retargeting campaigns, wasting budget on people who already hired you
What to Do
Install the Google Ads or Facebook pixel on your website today — it takes 10 minutes and starts collecting visitor data immediately. Even if you don't run retargeting ads right now, you'll have 30+ days of visitor data ready when you do start, instead of waiting a month to build your audience.
LeadFlowGod sets up comprehensive retargeting campaigns that segment visitors by service interest, automatically adjust ad creative, and exclude existing customers to maximize your retargeting ROI.
LeadFlowGod finds exclusive leads from social media and delivers them scored and ready to close. 7-day free trial, no credit card required.