Online Reviews
Customer feedback posted on Google, Yelp, Facebook, and other public platforms that potential customers read before hiring you.
Full Definition
Online reviews are digital word-of-mouth that acts as social proof for your business. They directly influence whether prospects call you or your competitor, with 93% of consumers reading reviews before making a purchase decision.
For Contractors
Why It Matters
Reviews are your #1 trust signal. A concrete contractor with 4.8 stars and 50+ Google reviews will get 3x more calls than one with 3.2 stars and 8 reviews, even if they bid higher. One negative review on the first page can cost you $15,000+ in lost jobs because prospects will call the next guy instead.
Real-World Example
A concrete company in Phoenix had 12 Google reviews averaging 3.4 stars and was getting 8 calls per month from online leads. After implementing a review collection system and earning 45 reviews with a 4.7-star average over 6 months, they jumped to 28 calls per month from the same marketing spend. At $8,000 average job value and 25% close rate, that's an extra $40,000 in monthly revenue from the same leads.
Common Mistakes
- -Only asking happy customers for reviews after the job is completely finished instead of during the honeymoon period right after completion
- -Ignoring negative reviews or responding defensively instead of professionally addressing concerns
- -Focusing only on Google reviews while neglecting other platforms where customers actually look
- -Not having a systematic process to request reviews, relying on customers to leave them voluntarily
What to Do
Text every customer 24-48 hours after job completion: 'Hi [Name], hope you're loving your new concrete work! If you're happy with our service, would you mind leaving us a quick Google review? Here's the direct link: [Google review URL]. Thanks!' Send this to your last 5 completed jobs this week.
LeadFlowGod's review management system automatically sends review requests at the optimal time and tracks your review velocity across all platforms, helping you build the social proof that turns more leads into customers.
LeadFlowGod finds exclusive leads from social media and delivers them scored and ready to close. 7-day free trial, no credit card required.